Scrubbed records consumer data from all online, social & offline channels in one platform. Personal information, demographic data and property of interest is systematically captured so that it can be used for the run down of custom defined eligibility criteria & sales action. Apart from these, the behavioral data such as time spent, engagement score, intent to purchase helps you eliminate junk & incentivized leads.
Build segments with your own set of rules such as, 'profession' 'budget' 'source' 'location' 'format'. Use it to help sales rep, personalize further communication or use it as instructions for 3rd party platforms, like invite for new launch in similar format via Email/SMS, pre-inform sales rep about requirement/choice during property visit .
Based on his intent 'Justin' is scheduled early for property tour. 'Aron' quickly responded to queries, convinced for site-visit & assigned 'Tim' for giving a tour. Scrubbed improves process efficiency by encouraging teamwork. It brings all marketing & sales people on one connect framework and keeps track of customer journey & communications. It flags & reminds the person responsible for process delays.